SearchLove Boston: The Cliffs Notes Version

  •   Miki Pacifico

By Miki Pacifico

7 Quick Tips from SearchLove Boston

If you didn't get a chance to make it to SearchLove Boston this year, you definitely missed out on a ton of in-depth information. So much information, in fact, that it cannot be contained in a single blog post. But don’t worry, I have taken the time to skim my copious notes to pull some of the top-level takeaways, tool recommendations, and some good book reads to really make it feel like you were there! (*but really, there was an ice cream bar and sausage sandwiches, so… you really did miss out). 

Quick Tips

  • Create a dedicated mobile site instead of a responsive site for all devices. Your mobile audience interacts with your brand differently and has a separate goal in mind. Responsiveness should be exclusive to desktop and tablet. - Brian Massey from Conversion Sciences.
     
  • Effective data analysis comes from testing a hypothesis. Fill in the blanks: I believe _____. If I am right, I will _____. - Tim Wilson from Web Analytics Demystified.
     
  • When brainstorming ideas and creating a digital strategy, don't say “that’s a terrible idea”. Instead, say “in order for me to get behind this, I need ______.” - Craig Bradford from Distilled.
     
  • Create a plan for content remarketing to amplify quality content and take advantage of its traffic in a meaningful way. Create your content, amplify it via paid social media channels, hit your visitors with a remarketing cookie, then filter those cookies by site behavior. Advertise and convert.  - Larry Kim from Wordstream. 
     
  • Increase SEO rankings for videos by doing paid promotion of your YouTube videos. Google can't tell the difference between paid and organic engagement. - Larry Kim from Wordstream.
     
  • For content writers who have a difficult time putting words down on paper, create a basic outline in Word, use voice dictation to get your ideas down, then edit. - Luke Summerfield from Hubspot.
     
  • When reporting performance by location, pull data from the Adwords Dimensions tab and create a zipcode map based on services and performance. Normalize zipcodes by location. - Dana DiTomaso from KickPoint Inc. 

 

Tools

Website Optimization

  • crazyegg.com
  • inspectlet
  • sessioncam
  • webpagetest.org
  • WhichTestWon
  • EasyEyeTracking

Analytics

  • simplymeasured.com
  • socialbro.com
  • Qualaroo

Keyword Research

  • Keyhole
  • Keyword.Guru

Content Marketing

  • Edcals
  • TrackedContent.com
  • ChangeDetection.com
  • Hemingway Editor
  • Grammarly
  • Wordy

Email

  • CrystalKnows
  • Streak

Miscellaneous

  • Skitch
  • Hipchat
  • Slack

Books

  • Mobile Design Pattern Gallery: UI Patterns for Smartphone Apps by Theresa Neil
     
  • Getting Things Done: The Art of Stress-Free Productivity by David Allen
     
  • One Small Step Can Change Your Life: The Kaizen Way by Robert Maurer Ph.D.
     
  • Positioning: The Battle For Your Mind by Al Ries and Jack Trout
     
  • The Happiness Project by Gretchen Rubin
     
  • One Trick Ponies Get Shot by Ian Lurie
     
  • Ogilvy On Advertising by David Ogilvy
     
  • Getting Naked: a Business Fable About Shedding the Three Fears that Sabotage Client Loyalty by Patrick Lencioni

 

Keep in mind, this is just scratching the surface of everything there was to learn last week. As I continue to absorb the information and figure out how to sprinkle it into my day-to-day I will be diving a little more indepth on certain topics and how many of these speakers overlapped in their advice. For now, follow along in the discussion on Twitter by following #searchlove. 


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