Summer camp is all about adventure, friendship, and making memories that last a lifetime. Gate Hill Day Camp does this for thousands of city kids every season, but their brand didn’t reflect the uniqueness and level of quality that defined their camp experience. Our directive was to change that.
A brand isn’t just about visual identity – it comprises consumer perception and experiences.
In that sense, Gate Hill was killing it. All it takes is one conversation with a camper or parent to know what a special place it is. We worked to update their visual identity to reflect that spirit.
Research & Strategy
Our first avenue was to evaluate their visual identity. Besides being dated, the old logo was difficult to reproduce for merchandise such as hats and book bags available for purchase by their happy campers.
Through a collaborative process of inspiration and elimination, we created mood boards reflecting a more accurate and modern approach to the brand’s look and feel.
Design & Development
Concept sketching helped us move from a general direction to something more concrete. We wanted the concept to work at the most simple level to be sure we were headed in the right direction.
Once we had a concept the client loved, we moved into digital refinement and applying color. This is where all our hard work really came together to hit our mark.
With a strong visual identity in place, we moved on to bringing in even more of the camp experience – What better way than taking a camera and capturing campers, counselors, and families’ experiences first hand? With photo collateral in place, we were able to pull each of these elements together to reimagine their website.
There’s nothing better than quality content to make designing a website easier than making s’mores. Similar to our earlier strategy, we moved from general concepts and sketching to prototyping and development.
A website that captures as much of the camp experience as possible through a computer screen, not to mention an easy-to-use content management system for updates between swim classes!
Finally, we brought the brand to all of Gate Hill’s major touch-points – T-shirts for loyal campers, business cards for dedicated staff, sales kits for parents of future campers, and signage for everyone. After all, camp pride is part of what brings kids back every year for more fun.
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