This Week In Web - 9.26.14

  •   Miki Pacifico

By Miki Pacifico

This week - Polaroid takes on GoPro, Hotels actually take your complaints seriously, and tools for human-centered design.

Setting aside the fact that there is a new iPhone out and that said iPhone bends in your pocket in a not-good way, we have some headlines here for you to fill your cup with digital.


The Squeaky Wheel Gets the Charging Station

Ever written a review for a hotel after a vacation or trip and been left wondering if anyone is even reading it? Well, if you are staying in an establishment on par with one of the Omni Hotels and Resorts, a chain of luxury establishments with locations across the globe, you can rest easily on those 1,000 thread count sheets knowing your feedback makes a lasting impression.

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Every hotel worth its weight in pillow mints does rounds of renovations regularly to keep décor up to date and to keep up the general maintenance of their buildings. When it came time for Omni to begin planning for their next round of renovations, they looked to online reviews to help them hone in on where to get the most bang for their buck. 

Sites like Yelp and TripAdvisor contributed heavily to the renovation recommendations, with algorithms to pull common complaints and comments to help hotel staff wade through massive amounts of data. From bathroom lighting to the location of electrical outlets, changes made from online reviews will contribute to the vast improvement of your next hotel stay.

If you are the type of squeaky wheel that makes noise just to hear yourself speak, be aware that those algorithms work to weed out complaints that aren’t genuine. Also, please keep in mind that when you are writing a constructive criticism of a business or service it is important to keep them actually constructive. 


Polaroid Takes on GoPro

In a face-off not seen since the likes of Andre the Giant vs. King Kong Bundy (you're welcome, by the way), photo giants Polaroid and GoPro go head-to-head to be the most popular “lifestyle action camera” manufacturer in the world.

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Courtesy Polaroid

Polaroid is now taking pre-orders for the Polaroid CUBE™, a small, well… cube-shaped camera with the branded Polaroid rainbow border. It's weather-proof, shockproof, mountable and can be paired with a number of accessories. The main difference between this and the GoPro? The Polaroid CUBE™ is sold for a mere $99 compared to the GoPro’s $199 minimum price tag

Both shoot in 1080P, however the CUBE shoots photos in 6MP compared to GoPro’s 5MP. GoPro’s advantages lie in its slimmer profile and professional-grade technology. For the adventure hobbyist, CUBE may be the low-cost impetus that pushes you to record every moment of that Appalachian Trail hike you’ve been planning for this weekend. For the semi-professional who uses their smart phone to plan and shoot on a regular basis, stick to the GoPro - CUBE utilizes a microSD card to sync with your computer but will not work from your phone. 


Digital Tools For Design Research

And for those of you who delve into the world of design on a daily basis, Dan Perkel of IDEO has put together a list of tools and resources to help you perform research that puts people at the center of your design process. From surveys and research tools to prototyping and analysis, there are a number of quality sources and tools to help you make informed decisions about your design and marketing moves. 


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