Success
Rate

Base your decision on Success Rate if your campaign goal is to utilize ads with the highest chance of converting.

Click Through Rate (CTR)

A ratio showing how often people who see your ad end up clicking it.

Conversion Rate

The average number of conversions resulting from each click.

* Click on the metric titles below to calculate your grade.

+


2

=
{{(success.ctr/2) + (success.conversion/2) | number:2}} Success Rate

The winning ad has the highest success rate.

Positional
Performance
Rate

Base your decision on Positional Performance Rate if your campaign goal is to acheive the best cost and visibility.

Cost-per-click (CPC)

Your actual cost-per-click is the final amount you're charged for a click.

Ad Position

The order in which your ad appears on a page in relation to other ads.

* Click on the metric titles below to calculate your grade.

+


2

=
{{(performance.cpc/2) + (performance.position/2) | number:2}} Positional Performance Rate

The winning ad has the lowest positional performance rate.