In a city of big-name jewelry stores, Greenwich St. Jewelers needed a way to effectively grow awareness of their lower Manhattan boutique. As their strategic digital marketing partner, Inovāt helped drive affluent jewelry purchasers to their New York City store and online.
In Online Sales
By leveraging a variety of digital channels from social, paid search, product listing ads, email marketing and SEO we were able to increase their ecommerce sales 55% year-over-year.
In Store Interest
In addition to increasing online sales, we were also able to increase the number of people calling their New York City store as well as getting directions to it by 88% year-over-year.
In Media Spend
During the same period that we increased ecommerce sales and interest in their store, we reduced their media spend by 43% compared to the year prior.
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