Founded in 1968 as a family owned business, Plain & Fancy continues to to be run and owned by the same family today. As the digital strategic partner for Plain & Fancy, Inovāt has helped the brand grow through search, digital advertising, content and social. Most recently, we helped Plain & Fancy launch the latest version of their website, just in time for their 50th anniversary.
Since we first started working with Plain & Fancy, we have helped them grow the number of consumers requesting brochures or contacting a dealer by 3,296%.
Over the years we have redesigned the Plain & Fancy website four times, utilizing the same framework that the first version of the website was built on. This allowed us to save Plain & Fancy a significant amount of money while making the migration process painless.
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