AARP Media Sales provides unique opportunities for advertisers looking to reach a 50+ audience. While success wasn't an issue, they needed to make ad buying a breeze for advertisers.
AARP delivers relevant content across an array of media channels that support 37 million members through major milestones and life shifts at middle age and beyond while connecting marketers to the largest, wealthiest and most powerful demographic as they seek new products and services.
Previously, their online media kit offered advertising information but was cumbersome to navigate quickly in order to find important information such as rates, dates and specifications. Despite the notoriety and success of AARP, the media sales website was inefficient to track and even more difficult to update.
While Inovāt's development and user experience updates renewed the visual style and usability of the site, revised content helped to lead advertisers to the most relevant information and goal tracking allowed the media sales team to gain insight on how advertisers were using the site.
By providing advertisers with a cleaner, more modern design and user experience, we succeeded in increasing pageviews by 55% while increasing other key performance indicators by 69%.
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